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Bringing an iconic brand to the digital future

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Project Goal

Project Goal

Design to reflect the values of a business started by a band of climbers and surfers, and the minimalist style they promoted.

UX Principles

UX Principles

Demonstrate a bias for simplicity. Build the best product. Cause no unnecessary harm.

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Activism & Storytelling

Activism & Storytelling

Empower those embracing risk and taking action to protect, restore and defend the planet.

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Transparency

Transparency

Not only to do less harm but do more good.

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