Bringing an iconic brand to the digital future
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Project Goal
Design to reflect the values of a business started by a band of climbers and surfers, and the minimalist style they promoted.
UX Principles
Demonstrate a bias for simplicity. Build the best product. Cause no unnecessary harm.
Activism & Storytelling
Empower those embracing risk and taking action to protect, restore and defend the planet.
Transparency
Not only to do less harm but do more good.
For more please visit patagonia.com