Problem
Among all objections to EV ownership, the most common and impactful arise from negative, missing, or incorrect consumer perceptions regarding EV charging and range.
51%
47%
42%
Solution
Deliverables
Product Overview
Embracing the large touch-screens in Rivian Spaces created an inviting highly tactile experience that aligns with the Rivian App's trip planning features, seamlessly introducing users to the ecosystem's design language.
The trip digest provides users with a quick overview of their trip, an interactive map of the full charging network, and detailed info on recommended chargers along the route.
General charging education
Swipeable flashcards present key charging information through bite-sized FAQs, enhanced by minimal animations to keep folks engaged.
Move through the funnel
Users can quickly reserve a demo drive when they are ready to take the next step and get behind the wheel.
