Design to reflect the values of a business started by a band of climbers and surfers, and the minimalist style they promoted.
Solution
Outcome
Function & fashion
Show, don't tell
Patagonia’s products are meant to be experienced, making it essential to showcase their quality, materials, and functionality in a compelling way online. To modernize Patagonia’s e-commerce experience, we developed art direction guidelines and collaborated closely with the in-house photo studio to establish streamlined processes, ensuring each product was accurately and fully represented.
"Uncurious people do not lead examined lives; they cannot see causes that lie deeper than the surface"
-Yvon Chouinard
Causing no unessacary harm
The goal was to create a scalable design system that organized Patagonia’s vast product and content library in a simple yet impactful way. The experience connects with users on both emotional and practical levels, always rooted in the brand’s mission. More than just selling clothing, the system communicates Patagonia’s values and encourages a more mindful approach to consumption.
